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LG wins big at iF Design Awards

Friday, 17 March 2017

LG Electronics, a global leader and technology innovator, was recently honoured with 30 iF Design Awards for excellence, a record number of awards won by the company.

The company won the most prestigious iF Gold Award for the company’s CordZero canister vacuum cleaner, said a statement from the company.

In addition to the iF Gold Award, other distinctions were awarded to products such as LG Signature OLED TV W, LG Gram, LG V20 and LG Tone Bluetooth headsets, it added.

For more than 60 years, the iF Design Awards has been one of the premiere design competitions in the world, it said.

Organised by iF International Forum Design GmbH of Germany, the guiding principles behind the awards has been to identify, support and promote good design and to raise awareness of design among the public and the role it plays in consumers’ lives.

This year’s competition saw a total of 5,500 products submitted from 59 countries.

In awarding the Gold Award to LG CordZero, the judges commended the cordless vacuum cleaner for its comfort, usability and convenience.

Additionally, the LG Signature Gallery was recognized in both the Communications and Interior Architecture categories. Unveiled at IFA 2016 in Berlin, the 140 square meter exhibit was designed specifically to highlight the “Art of Essence” design philosophy behind the collection of premium appliances and TV.

Noh Chang-ho, vice president and head of corporate design at LG Electronics, said: “Our company’s product designs draw inspiration from our understanding of the essential needs of our customers.”

“These awards demonstrate how our commitment to aesthetics is transforming the user experience. We will continue to offer products that challenge the boundaries of beauty and function,” he added. – TradeArabia News Service

UK Trade & Investment

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